personal:
Passionate Creative Director with 20+ years of international, award-winning design experiences.
Specialist in proven creative strategy and brand positioning that moves the needle while influencing consumers behavior and strengthening brand affinity.
Savvy communicator. Quick learner. Articulate. Insightful. Detail orientated.
Aesthetics strategic skill-set ranging from hand-drawn mock ups, photographic and art direction, proof of creative concept, to rapid prototyping.
Convincing brand storyteller, a “connector” that translates complex business challenges into simple, clean, and relevant brand creative platforms.
software:
Mac OS
Adobe Creative Cloud
Workfront
Filemaker
CLIENtelle:
Blue Cross Blue Shield of Massachusetts
EF Education First
Dana-Farber Cancer Institute
Revere-Winthrop Pediatrics
Nicole Zervas Dance Academy
Lisa Wiseman Photography
Jay Masse Sign Co.
+ more
Awards + Recognition:
2020 Best Homage/Insurance Category
2018 IDEO Design Thinking Fellow
2016 ClearMark Award
2015 ClearMark Award
2013 IHAF Silver Award
education:
University of Massachusetts, Dartmouth
BFA in Graphic Design+Typography, Cum Laude
Art History minor
Capabilities:
• Insights-based creative direction
• Design thinking
• Brand positioning, architecture, development, and identity
• Executive storytelling
• Consumer-driven POV
• Contemporary creative aesthetic
• Articulate conversationalist, pitch savvy
• Insightful data visualization
• End-to-end creative direction
• UX, homages, landing pages, email, sms, social platforms
• Drawing + concept rendering
• Award-winning branded environment design
• Experiential, + way-finding design
• Architectural + spacial knowledge
• Material, fabrication, and installation savvy
• Project management + vendor negotiating
• Cross-functional communication
• Consumer centric
• Passionate D, E, and I advocate
• Simplicity advocate
interests + hobbies:
• Golf
• Lifestyle brands
• Keeping fit
• Mindfullness
• Drawing + sketching
• Photography
• Chalk art
• Spraypainting
• Renaissance Art
• Music
• Architecture
• Cooking for family/friends
• Wine
• Travel
• Gardening
• Engineering
• Learning new things